Study Kanji with Bowel movement

A new hype which was shown on TV and now accompanies with ads in the train is a Study book for children.

How to motivate kids to study the Chinese Characters, Kanji?   Obviously うんこ, feces, bowel movement, or whatever you want to call it.  is the website which promotes the books and has several examples of sentences to remember the Kanji.


Does not work for me, but definitely caught the attention of the media


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