Study Kanji with Bowel movement

A new hype which was shown on TV and now accompanies with ads in the train is a Study book for children.

How to motivate kids to study the Chinese Characters, Kanji?   Obviously うんこ, feces, bowel movement, or whatever you want to call it.

https://unkokanji.com/  is the website which promotes the books and has several examples of sentences to remember the Kanji.

 

Does not work for me, but definitely caught the attention of the media

 

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