UQ Communications TV commercials

UQ WiMAX LogoUQ Communications (which is also branded as UQ WiMAX) will launch their commercial Mobile WiMAX on July 1st.

Besides signing many MVNOs, UQ has started with TV camapaigns, Train video commercials and obviously web campaigns. UQ’s TV commercials try to demonstrate how fast their network is. I think they are quite bad, without a clear message of “why should I choose UQ over Emobile or other solutions”.

As launch date approaches I can just assume it will be accompanied with campaigns at Camera, Yamada Denki and other Big electronic shops.

OKI WiMAX/WiFi indoor unit

UQ Logo

UQ Communications has announced they will use new devices, the OKI USB device and WiFi combination.

Sound like a good idea, carry a USB device around to access the Wireless Broadband network, and when you arrive at home, plug it into the router and provide Internet access to different devices over WiFi.

What I don’t understand is:

  1. Link Budget. OKI claims the USB device is capable of +23dbm,which was also certified by the WiMAX Forum . I really doubt this USB device is capable of overcoming walls and windows to provide a reasonable experience.
  2. How come only Windows is supported for the USB device? I am sure the WiFi Router is not running Windows.

UQ Communications provided a press kit which includes the manuals and some wonderful images (attached below):

OKI WiMAX WiFi

OKI WiMAX USB