I was surprised a few days ago when Alvarion_Wimax started to follow me on twitter. It appears Alvarion has hired an Internet Marketing company to bring new ideas and methods to Alvarion’s traditional Marketing efforts.
With 7 updates, this is just the beginning, communicating with OM, posting videos on youtube , what will follow?
From the youtube link, it is evident that Alvarion has hired Inclover to manage their web presence. I wonder how effective are these methods in the Wireless Broadband field. Anyway, I think it is a very good idea.